Director, Communications, Marketing, and Public Relations

Website Ohlone College

Director, Communications, Marketing, and Public Relations

Ohlone College

Ideal Candidate Statement: The ideal candidate is an equity-minded practitioner who has extensive experience in communications, marketing, and public relations within an institution of higher education; possesses a desire to foster equity, be innovative, and thrive in a team environment. The candidate will have a can-do attitude with strong communications, public relations, and educational program marketing experiences. The candidate shall also possess excellent interpersonal skills, budget management, and a clear understanding of their role to advance the College.

Job Description Summary: Under general direction, the Director of Communications, Marketing, and Public Relations plans, develops, and implements communications, marketing, and public relations activities for the College including but not limited to the development and implementation of an annual communications strategy and plan, institutional marketing, and public relations campaigns; serves as the College’s Public Information Officer (PIO); develops and implements internal and external communications, marketing, and public relations strategies; writes and issues press releases; distributes narratives and stories relating to college activities and achievements; direct and conduct community engagement activities and events; develops measures to quantify communications, marketing, and public relations effectiveness.

Essential Duties:
Serves as the Public Information Officer (PIO) to represent the College to the community at large by developing and sustaining positive relationships with the media, elected officials, key stakeholders, local, state, and federal government, education, and corporate partners. This includes speaking on behalf of the Superintendent/President when appropriate;
Manages the college’s social media platforms as strategic vehicles of communication, marketing and promotion;
Maintain a thorough understanding of current laws and pending legislation in matters pertaining to communications, marketing, public relations and other issues that affect the College;
Respond to and manage the communication of all public records requests;
Plans, develops, and implements an annual strategic communications plan, marketing plan, and public relations campaigns for the College;
Coordinates all media relations to safeguard accurate and timely coverage of College news and events using a variety of sources to include social media, newspaper, radio, and television, including sharing newsworthy stores to gain coverage for the College to increase public awareness and protect the College brand;
Oversees written content for the College communication vehicles, including the website, social media, marketing campaigns, and all other digital and print communications;
Provides support to the President/Superintendent and other members of the College as assigned on current and potential public relations, community relations, and communication issues;
Prepares and reviews speeches for the Superintendent/President, members of the Board of Trustees, and the Ohlone College Foundation to present before the College or local, state, and national public and private sector organizations;
Creates videos, commercials and other marketing materials for digital ad campaigns, flyers, emails to internal and external stakeholders, and radio to promote the College;
Communicates information to the public and College staff, faculty, students, personnel and administrators regarding pertinent construction activities and emergency situations affecting the campus;
Attends and conducts a variety of meetings as assigned, including the Board of Trustees, Citizens Bond Oversight Committee (CBOC), Emergency Response Team, Facilities Committee and other assigned meetings;
Reviews external communication publications for conformity to design and communication guidelines; elicits support from faculty, staff, and administrators for related information and public relations opportunities;
Develops measures to quantify and qualify communications, marketing and public relations effectiveness to identify growth patterns and effective practices as well as areas for improvement;
Strategically plans, manages, and directs Ohlone College marketing and public relations activities to increase student (traditional and non-traditional) enrollments;
Develops and prepares the annual budget for the department and analyzes and reviews budgetary and financial data related to the area;
Coordinates and implements a variety of community engagement and public relations-related events including groundbreakings, open houses, campus tours, and press conferences;
Supervises and evaluates the performance of assigned staff; interviews and selects employees and recommends transfers, reassignment, termination and disciplinary actions;
Demonstrates cultural sensitivity while engaging with a diverse academic, socioeconomic, cultural and ethnic backgrounds of faculty, staff and students with physical and learning disabilities;
Ensures diverse and equity-minded representation in marketing and communication materials;
Effectively engages and supports historically minoritized groups by addressing issues of equity and improving culturally responsive service-oriented practices;
Performs other related duties as assigned.

Establish, build, and maintain cooperative and effective working relationships;
Manage multiple projects with competing priorities;
Interpret, apply and explain rules, regulations, policies, and procedures;
Operate a computer, assigned office equipment, and computer software;
Prepare comprehensive narrative and statistical reports;
Innovation and accuracy in communicative efforts.
Plan, organize, develop plans and reports;
Communicate effectively both orally and in writing;
Analyze situations accurately and adopt an effective course of action;
Implement supervisory techniques and practices;
Meet schedules and timelines;
Work independently with little direction.

Education and Experience: Any combination equivalent to a bachelor’s degree in communications, marketing, public relations or related field and five years increasingly responsible public relations, communications, sales, branding, or marketing and community development experience;
AND Evidence of promoting equity-minded and diversely represented communications and materials; AND
Experience and evidence of responsiveness to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students, and employees as these factors relate to the need for equity-minded practices.

Preferred Qualifications: OTHER REQUIREMENTS: Valid California Class C Driver’s License

Salary Range:
$134,188.00 – $171,265.00 Annually (Range 228 on Management Salary Schedule)

Posting Number:

Close Date:

Foreign Transcripts:
Transcripts issued outside the United States require a course-by-course analysis with an equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the filing deadline.

*Benefits will be prorated for positions less than 100%

Immigration Reform & Control Act of 1986:
Applicants selected for positions will be required to provide identification and employment eligibility as outlined in the federal Immigration Reform & Control Act of 1986.

EEO Statement Summary:
The District is strongly committed to the principles of equal opportunity and to hiring qualified staff who reflect the diversity of our community. The District encourages a diverse pool of applicants and does not discriminate on the basis of sex, race, religious creed, color, national origin, ancestry, age (40 or over), medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, disability, military and veteran status, pregnancy/childbirth/breastfeeding or related medical condition or any other protected basis in any of its policies, practices, or procedures. The college encourages applications from all qualified applicants.

If you have a disability and are in need of special services, equipment, or facilities in order to apply or interview for this opening, please call the Human Resources office at: (510) 659-6088.
Conditions of Employment: Offers of employment are contingent upon Governing Board approval. Employment with Ohlone Community College is not complete or official until applicants meet all pre-employment requirements. All new employees are required to submit official transcripts, proof of freedom from tuberculosis. In addition, you will be required to provide identification and employment eligibility as outlined in the federal Immigration Reform & Control Act of 1986. Pre-employment tests and/or medical examinations may be required. Ohlone Community College does not sponsor H1B visas. Employees must sign the Oath or Affirmation of Allegiance and submit fingerprints for CA Department of Justice clearance. Employees must be California residents on their date of hire and for the duration of their employment with Ohlone Community College District.

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